![]() on Vimeo, the home for high quality videos and. People helped me build the Wisp and all of our products.”įor more information, visit . This is 'WISP The Complete Reimagining of the Broom and Dustpan' by WISP Industries, Inc. “What I did was listen to what people wanted and made what they would buy. “I did not develop the Wisp or any of our products to sell to people,” he said. “Lori doesn’t represent products that she doesn’t think are fantastic.”īecause of how lightweight and easy-to-use the Wisp is, Dobson said he believes his brand is ideal for anyone and could change the way people handle an everyday chore. “We couldn’t be more than happy to have her on board,” he said, adding the Wisp is now being shown on QVC, just in time for holiday shopping. She wanted to feature his product on QVC. Shortly following the taping, Dobson received a fateful call from Greiner. He said although he declined, he felt like “Shark Tank” provided great exposure for his brand. “My instincts at the time were to see if I could get Lori to be involved with it because I thought, of the Sharks, she’d be the greatest partner for us in the future to help with the consumer goods brand with her QVC connections and all the phenomenal things she’s done with products in the past.” ![]() “ saw enough to try to buy a big piece of the company for a fairly significant sum of money,” Dobson said. It was featured on “Good Morning America” and “Shark Tank,” where Kevin O’Leary offered Dobson $500,000 for his product. Thankfully, the product - which comes in small, medium and large sizes - has had no shortage of exposure this year. “We literally have tried to de-commoditize or ask people to change the way they’ve been doing something for centuries,” he said. The whole intent of our product line - based on what consumers have told us - is to make life a little easier.”īut asking people to use a different type of everyday household item hasn’t been easy, Dobson said. “Everything in its path is captured with a very easy motion. “The bristles create a seal to the surface, like a squeegee,” he explained. He said the lightbulb went off in his head when workers from the Lomas Santa Fe Golf Course informed him that people were purchasing his product for their homes.įor the last seven years, Dobson has marketed the Wisp as an easier-to-use broom that can be used on any surface, including hardwood, concrete and carpet in one fell swoop. What the Solana Beach man didn’t realize at the time was that he may have actually reinvented the household broom. “I said, there should just be a little brush here that could help sift that sand into the grass.” “Sand was all over the putting green from people hitting bunker shots, and they were slapping it with their towels and hats and stuff,” said Dobson, the creator of the Wisp. It all started with a goal to create something that would remove sand from the putting greens on golf courses.Įben Dobson’s lightweight, bristle comb broom swept the particles into the grass with ease. ![]()
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